Mamut, one of Europe’s leading developers of software for SMEs, has deployed Runaware’s TestDrive real-time demonstration system on its UK web site – with impressive results.
The company was getting a decent number of leads from its web site before it deployed online demos – but not as many as it would have liked overall. Within six months of going live with TestDrive, at the end of 2007, the number of leads Mamut was generating from its UK web site had increased by a remarkable 200 percent.
“I was hoping for maybe a 50 percent increase so I was really pleasantly surprised and impressed. The feedback from the sales team has been that it is probably the single best thing that we have ever done marketing-wise – it has been above and beyond my expectations.”
“We’ve been delighted with the swift and efficient deployment of the Runaware environment. We have received a very good response both from partners and prospective customers and we are already starting to see some positive results.”