Our customers include the brightest marketers and product management professionals in the business

Testimonials

“TestDrive encourages more customers to conduct full evaluations of software packages and is effective for both complex and simple applications, allowing prospective customers to make faster and more in-depth assessments and better informed and intelligent purchasing decisions.”
Peter C., Managing Director
“We piloted TestDrive in the UK, and the online try-before-you-buy approach has been a fantastic success. This has since encouraged us to roll out the service for many more of our core applications and it is achieving more amazing results.

“There is no-doubt in my mind that this method (TestDrive) is the future for software marketing.”

Ewan M., Digital Marketing Manager
“With TestDrive, we can perform full demonstrations at mutually-convenient times and without anyone having to leave their office.”

Nicola B., Marketing Manager
“We’ve been delighted with the swift and efficient deployment of the Runaware environment. We have received a very good response both from partners and prospective customers and we are already starting to see some positive results.”
Nathan B., Marketing Manager

And here are their stories

50%

Reduction in pre-sales support

50-60%

Between 50-60% of customers choose TestDrive

25%

Improvement in sales process

For ManagerAssistant.com, selling by downloadable trial is the primary method of new customer acquisition – and Runaware TestDrive proved to be ideal in helping the company to accelerate the sales process and boost efficiency.

“Since deploying on TestDrive we have noticed that some of our smaller sales especially are placing orders quicker – sometimes within a few hours.” “It (TestDrive) is more efficient, speeds up the sales cycle and reduces the frustrations people that might have in terms of trying to demo the product and being able to have multiple people in their company take a look at it more easily and quickly.”

VP Marketing
  • Pre-sales technical support decreased by 50%
  • Sales process decreased by 25%
  • Between 50-60% of visitors select a TestDrive over a download
100%
and another… 100%

200% increase in prospects within 6 months of implementation.

Mamut, one of Europe’s leading developers of software for SMEs, has deployed Runaware’s TestDrive real-time demonstration system on its UK web site – with impressive results.

The company was getting a decent number of leads from its web site before it deployed online demos – but not as many as it would have liked overall. Within six months of going live with TestDrive, at the end of 2007, the number of leads Mamut was generating from its UK web site had increased by a remarkable 200 percent.

“I was hoping for maybe a 50 percent increase so I was really pleasantly surprised and impressed. The feedback from the sales team has been that it is probably the single best thing that we have ever done marketing-wise – it has been above and beyond my expectations.”

“We’ve been delighted with the swift and efficient deployment of the Runaware environment. We have received a very good response both from partners and prospective customers and we are already starting to see some positive results.”

VP Marketing
  • 200% more prospects within 6 months of implementation
  • TestDrive online demos proven to be a viable alternative to downloads
  • Online demos a cost savings over CD shipping
  • TestDrive Online Demos are the #1 lead source for Mamut
  • Single best marketing tool for the sales team
100%
And another… 100%
And another… 100%
And another… 100%

400% increase in trails.

S2000Win’s applications were installed on a set of two web / SQL servers within two dedicated facilities operated by Runaware located in Boston, MA and Gothenburg, Sweden. S2000Win wanted to develop new sales and marketing opportunities and reduce the cost of sales within the company.

“With the growing importance of the web we realized that up to this point our online marketing had not been seen as a priority and S2000Win’s online strategy was more of a presence rather than utilitarian….

For a start, since we began using Runaware TestDrive, the amount of trial requests we receive has increased by 400%…

The marketing cost saved in providing these evaluations online and reducing our previous spending on CDs (and their management), has been huge and have put the costs of the service into some perspective. For S2000Win, one additional license sale pays for the cost of Runaware TestDrive for an entire year and we hit that almost straight away.”

VP Marketing